Tourism Department Encourages Residents To ‘Keep New Mexico True’

NMTD News:
SANTA FE  The New Mexico Tourism Department (NMTD) is celebrating Keep America Beautiful Month by encouraging residents to sign up for a community cleanup event, and using a big voice to get the message across.

To inspire and remind residents what a pristine landscape the state has, the department is releasing a new video in its “New Mexico True Stories” series. “Wild Territory,” the seventh in the series, showcases the natural beauty of the Land of Enchantment along with people who use the land for recreation and preservation of cultural heritage. Behind the stunning images are an even more powerful motivator: the words of famous New Mexican author, Cormac McCarthy, being read by one of the state’s most recognizable voices.

“The fact that 6,000 pieces of litter line each mile of road throughout our state should be unacceptable,” NMTD Cabinet Secretary Rebecca Latham said. “We, as New Mexicans, have to take responsibility and start a movement to take better care of our state. What better way to draw attention to that movement than with a powerful voice that can make anyone stop what they’re doing and take notice?” 

Under the department’s “New Mexico Clean & Beautiful” program, more than $600,000 in grant funding is awarded annually to dozens of communities around the state for beautification efforts. In tandem with those efforts is the “Keep New Mexico True” program, designed to bring attention to the damage that litter and graffiti cause and encourage residents to participate in keeping their communities clean. Latham, who will participate in a cleanup event Saturday, April 25 in Santa Fe, wants residents to know that there are several opportunities to pitch in around the state in April and May.

“We strongly believe Keep America Beautiful Month is one of the best times of year for residents to show their state pride,” Latham said. “It is up to this generation of New Mexicans to preserve the land that has both supported past generations and offers opportunity for future generations. This New Mexico True Story reminds us of the natural beauty of New Mexico, and we hope it will motivate residents to take pride in our state, sign up for a cleanup event, and do their part to keep New Mexico True.”

View the new “New Mexico True Story: Wild Territory” here.

From Rio Rancho to Ruidoso and many other communities around the state, volunteers can choose from one of more than a dozen cleanup events this spring here. The link also offers an area where potential volunteers can take the pledge to Keep New Mexico True, stay in the loop about statewide beautification efforts and keep abreast of upcoming cleanup events.
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