Last Day to Complete Branding Survey Today


Los Alamos County encourages individuals who live and/or work in the County to complete the community branding survey, by 5 p.m. Friday, April 26, at which time the survey will be closed.

The survey, issued April 9, was designed by the County’s branding consultant North Star Destination Strategies to gather input from commuters, scientists and post-docs, as well as individuals with no connection to the Lab who live and/or work in the County. Answers to survey questions regarding perceived benefits and detractions of living/working in Los Alamos County will be considered in the development of a new brand platform and identity for the community.
The Community Survey is open to all members of the community, takes as little as 10 minutes and must be completed and submitted in the same session. The information is collected anonymously and presented in an aggregate form. It is posted on the County’s Economic Development page ( and distributed via e-mail to groups including.
The Community Survey builds on input from “in-market” interviews North Star conducted in mid-March with representatives from the County, LANL, downtown businesses, arts and culture organizations, recreation groups and people on the street. North Star is also reviewing all available past and existing promotional materials—brochures, websites, social media, etc.—used to market the County, both to internal and external audiences.
In the coming months, North Star will be conducting a survey of potential residents, including commuters to the county from the surrounding region, as well as a separate series of interviews with potential industry representatives and consumers who are in the market for relocation or expansion. Based on the different “insights,” North Star will develop Los Alamos County’s strategic brand platform for presentation to Council and the community in mid-August 2013.
For updates on the County’s branding initiative or other economic development projects, go to
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