A story in today’s New York Times discusses the launch of the largest marketing and educational initiative in the history of the YMCA.
The objective is to shift perceptions of the Y from a “gym and swim” to a relevant, effective nonprofit and to inspire people to support and fund the work it does. “For A Better Us” aims to shed light on the variety of programs that look to nurture potential, improve health and support all neighbors, all in service of making everyone better.
When people think about the Y, they usually envision a place to swim and work out. But the truth is, for more than 160 years, the Y has been one of America’s most effective and enduring nonprofits. The Y is one of the only remaining community spaces left in the country that also provides families, teens and kids with safe spaces; youth development programs; mentorship and volunteer opportunities; healthy meals; education resources and more.
To read the NYT story, click here.