Tracy Ashton Of Southwest Office Solutions, Inc. Recognized As A CRN 2018 Women Of The Channel

Tracy (Maddox) Ashton


Southwest Office Solutions, Inc. announced today that CRN®, a brand of The Channel Company, has named Tracy (Maddox) Ashton – president of Southwest Office Solutions, Inc. in Los Alamos to its prestigious 2018 Women of the Channel list.

The executives who comprise this annual list span the IT channel, representing vendors, distributors, solution providers and other organizations that figure prominently in the channel ecosystem. Each is recognized for her outstanding leadership, vision and unique role in driving channel growth and innovation.

CRN editors select the Women of the Channel honorees based on their professional accomplishments, demonstrated expertise and ongoing dedication to the IT channel.

Southwest Office Solutions, Inc., is a technology company, that specializes in workflow optimization solutions for its customers. Through its partnership with Xerox Corporation, Southwest Office Solutions, Inc. brings world class technology and services to the greater New Mexico Area.

Ashton started her career with Xerox in 1998 as a Client Account Manager for a major account in Albuquerque. She quickly realized her passion for utilizing technology to solve customer business problems and moved to Xerox’s sales organization where she was a top performer for the next few years. In 2007, she had the opportunity to expand her passion by leaving Xerox to create Southwest Office Solutions Inc. as a Xerox Authorized Sales Agency. In the beginning she started with one large customer in one city and has now grown the company to cover hundreds of customers that span across half of New Mexico. She has a passion for people and problem solving and feels honored to lead a group of highly talented people in their commitment to helping their customers reach their office optimization goals.

“This accomplished group of leaders is steadily guiding the IT channel into a prosperous new era of services-led business models and deep, strategic partnerships,” said Bob Skelley, CEO of The Channel Company. “CRN’s 2018 Women of the Channel list honors executives who are driving channel progress through a number of achievements—exemplary partner programs, innovative product development and marketing, effective team-building, visionary leadership and accelerated sales growth—as well as advocacy for the next generation of women channel executives.” 

“We are proud of Tracy for her ongoing accomplishments and her strong commitment to the company and our customers.  She is also a dedicated mother and wife and supports various organizations in our community”, said Kevin Ashton, vice president of Southwest Office Solutions.  

The 2018 Women of the Channel list is featured in the June issue of CRN Magazine and online at

CRN is a registered trademark of The Channel Company, LLC. All rights reserved.

LOS ALAMOS website support locally by OviNuppi Systems