State Drunk Driving Ads Recognized Nationally

Gov. Susana Martinez
SANTA FE Gov. Susana Martinez has announced that one of the state’s TV ad campaigns called, “Reality Series – Over the Limit,” to combat DWI is featured on the Governors Highway Safety Association’s website. This showcases what New Mexico is doing to fight drunk driving to other states.
“I am very pleased that New Mexico can be an example to other states,” Martinez said. “Drunk driving is 100 percent preventable and my administration will do everything in our power to stop it – because even one death to a drunk driver on our roads and highways is too many.”
The Reality ad series was first unveiled in December 2016 by the Governor. The entire series can be viewed here. It follows a drunk driver who is arrested for DWI from the time he is pulled over through his release from jail the next morning.
“At NMDOT we won’t stop fighting DWI,” NMDOT Deputy Cabinet Secretary Loren Hatch said. “It is wreaking havoc on our roads and highways. I urge everyone to make the responsible decision not to drink and drive.”
Martinez has made fighting DWI in her administration a priority. Last year, the Martinez enacted legislation that increased penalties against drunk drivers to some of the toughest in the region.
The administration also launched a campaign aimed to stop servers and establishments from over-serving alcohol. In addition to the crackdown on DWI offender absconders and DWI bench warrant roundups, Martinez also announced a court monitoring program that placed citizens inside courtrooms in six counties to shed light on how DWI cases are handled.