Small Business Profile: The Finishing Touch Caters To Customers’ Needs

The Finishing Touch team from left, Josh Fox, Mariana Ianhkievh, Linda Maes, Owner Cheryl Sowder, Danny Burns and Kris Hollis. Photo by Chris Clark/ 
Los Alamos Daily Post

When customers walk into The Finishing Touch at 174 Central Park Square, they encounter a beautiful selection of custom fit Hunter Douglas window coverings, shades, blinds, shutters, drapes, cornices, carpet, wood flooring, tile, paint and stains.

“At The Finishing Touch you will find more than great window coverings. Whether you are shopping for a single window treatment, redecorating your entire house or seeking the solution to a complex design challenge, you’ll find great people who have the knowledge and expertise to help you put it all together,” owner Cheryl Sowder said. “Since we’re locally owned and operated, we take our long-term commitment to the community seriously, and we are proud of the professional products and services we provide. We are here now – and we’ll be here in the future when you need us again.”

Sowder moved to Los Alamos as a child when her father was transferred to Los Alamos Scientific Laboratory (LASL) from the Nevada Test Site. Sowder opened her first of three businesses 43 years ago. She has owned The Finishing Touch for 36 years.

“The greatest thing about my business is the connections we develop with our customers throughout the process of a home improvement project. Because homes are such personal spaces, working together in a customer’s home lends itself towards building relationships,” Sowder said. “We get as excited as our customers during the process; it’s often sad when the project is completed and we don’t see them regularly any more … until the next project!”

The Finishing Touch employs  six people. One who has been with her for 25 years and another for 15 years. She also has three subcontract installers – one has been with her for more than 20 years, the second for 18 years and the third for eight years.

“The Finishing Touch is built on catering to the customers’ needs. It isn’t a ‘you’re-on-your-own’ type of store, but rather a ‘we’ll-walk-you-through-the-process’ kind of store,” Sowder said.

For more information, call 505.662.3388 or visit