Small Business Profile: Shop Uli’s For Extraordinary Fashion And Imaginative Gifts

Model Nagawa Kiwalabye in fashions from Uli’s. Uli’s offers unique, fashion-forward attire and fun gifts at 800 Trinity Dr. in Mari Mac Village Shopping Center. Courtesy photo
Los Alamos Daily Post
Nov. 26 is Small Business Saturday and an opportunity for the community to show support by visiting and shopping at local businesses.

Uli’s opened for business more than 30 years ago in Los Alamos selling unique, fashion-forward attire and fun gifts. The store has expanded with a second location in Santa Fe with more men’s clothing and a bridal shop.  If you’re looking for gifts for the upcoming holiday season (or anytime), Uli sells a curated selection of gifts that includes cookbooks, leather goods, toys, art, cards/stationary, calendars, stuffed animals, and much more.

Owner Uli Campbell opened her boutique in 1985 in Los Alamos and moved to her current location at 800 Trinity Dr. in Mari Mac Village Shopping Center two years later. 

She continues to specialize in helping those with discriminating and fanciful tastes to express their personal style. Uli sells high quality garments at reasonable prices for casual, business, and evening settings.

“We encourage you to come in to feel and try on the truly fabulous clothes we sell … Why? … Because it’s the only way to really see how cleverly well-designed they are,” Uli said.

She has a loyal customer following from across the country who fly to New Mexico just to meet with her and do wardrobe and style consultations. She meets one-on-one with her clients and reviews their body types and lifestyle preferences, and subsequently shows them how to dress to enhance their best features and reflect their personal tastes.

Uli’s also regularly puts on fashion shows; customers serve as the models to showcase new and classic styles. This year’s holiday fashion show featured current styles purchased on a recent foray to Europe.

Uli’s sales team also helps customers identify styles that best suit their body types, in addition to helping them develop their own unique personal style. Shoppers are encouraged to bring a friend and do a double session at Uli’s.

“What could be more fun?” Uli asks. “Come and see us when you want to look great or find that special gift.”

Uli’s is the place to shop when you need to look great or find that perfect gift.

Uli’s is open 10 a.m. to 6 p.m. Monday through Saturday (and until 7 p.m. on Thursdays), and noon to 4 p.m. on Sundays year round. For more information call 505.662-4558, visit

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