The Small Business Development Center (SBDC) at UNM-LA will be conducting a workshop for small business owners who want to leverage the power of social media to promote their businesses.
The workshop is 9 a.m. to noon, Thursday, Feb. 5, in room 306 on the UNM-LA campus. Workshop attendees will learn to engage their customers online and grow their business by using Facebook, Twitter, YouTube and WordPress.
Los Alamos marketing consultant and copywriter, Mandy Marksteiner, will lead the workshop. Marksteiner specializes in creating web content and utilizing social media to market small businesses.
“Before making a decision on what to buy, or who to hire, customers often reach out to their friends on Facebook and other forums for advice,” Marksteiner said. “Every day, people use social media to post compliments, reviews and complaints about businesses. If your company isn’t a part of this online conversation, you could be in trouble.”
Nancy Partridge, the manager of the Los Alamos Chamber of Commerce, will teach a special bonus session on how to automate a Twitter campaign.
The fee for the workshop is $30, and participants can pay with cash or check at the beginning of class. The Social Media Workshop will be held in a computer-equipped classroom so that each student can actively participate on his or her own computer with Internet access under the instructor’s guidance.
Advance registration is required. Those wishing to attend should call the Los Alamos SBDC at 505.662.0337 to reserve their seat as soon as possible.
The SBDC office is located on the UNM-LA campus and provides business assistance services for entrepreneurs, start-up businesses, and existing small businesses in Los Alamos. Included in the list of services offered by the SBDC are business plan development, accounting, finance, technology, training, marketing, government procurement, e-commerce, social media, legal structures, and research.
The mission of the SBDC is to provide quality assistance, education, and resources to potential and existing small businesses, through a partnership with UNM-LA.
For more information about the SBDC, or starting or expanding a small business, contact Ted Lopez at 505.662.0337 or by email, firstname.lastname@example.org.