Sancre Productions News:

Congratulations Los Alamos! The best 4th of July celebration in Northern New Mexico just got even better with the announcement of Prince Again, a Los Angeles-based tribute to the late great Prince, will be headlining this year’s 4th of July event, thanks to presenters Merrick and SMSI.

Last year’s 4th of July event brought 11,500 attendees to Overlook Park in White Rock, complete with vendors and the best inflatables zone in the state, making the event fun for the whole family. DJ Optimistic will open for the headliner to get the party started, beginning at 4 p.m., with Prince Again coming on at 7 p.m., fireworks are scheduled to begin at 9 p.m.

Sancre Productions CEO Pablo Irlando-Wildman stated, “Mark your calendars and stay in town this coming 4th of July! Our 2023 4th of July event was a resounding success and 2024 is going to be more of the same, drawing people throughout the region to attend the Sancre Productions and Los Alamos County Community Services Department signature, FREE, event. Not to mention, Los Alamos County hosts 15 free concerts, the Los Alamos Summer Concert Series, at Ashley Pond Park, every Friday from May 24 through Aug. 30. Which provides a positive economic impact for local businesses and provides FREE entertainment for tens of thousands of attendees during the summer, and has made Los Alamos the talk of Northern NM.”

Wheeed LLC and Positive Solar Energy, two outstanding local companies, have joined presenters Merrick and SMSI as sponsors of the 4th of July Spectacular. However, there is still space left for interested sponsors. Check out the headliner band’s sizzler promo reel at https://www.youtube.com/watch?v=LoW0l5IFhUY

Both the Los Alamos Summer Concert Series and 4th of July Spectacular in White Rock are powered by New Mexico businesses. To inquire about sponsorship opportunities for the Summer Concert Series or for vendor inquiries for the 4th of July Spectacular, please email info@sancreproductions.com.