Metzger’s General Manager David Jolly showing off 70th Anniversary memorabilla. Courtesy photo
Metzger’s Hardware 70th Anniversary Memorabilia. Courtesy photo
COUNTY News:
Metzger’s Do It Best Hardware is celebrating its 70th anniversary of serving the Los Alamos Community. As part of the festivities, Metzger’s is incorporating the “Where Discoveries Are Made” brand into its company mindset, upcoming anniversary events and 70th anniversary promotional materials.
“Metzger’s has been actively involved in the Los Alamos branding initiative since its inception and we truly believe that Los Alamos is place where discoveries are made every day,” General Manager David Jolly said. “We wanted to show our support for the branding initiative by incorporating aspects of the brand into our operations and marketing.”
In anticipation of the celebration, Metzger’s created a new mark inspired by the 70th anniversary logo used by Do it Best Corp in 2015 and modified it to highlight the new Los Alamos “balance” emblem which illustrates the community’s roots in a unique blend of science and nature. Metzger’s will prominently feature the new logo on its merchandise book, newspaper circulars, and other advertising materials throughout the year.
As part of the ongoing celebration, Metzger’s also plans to support the Los Alamos brand by creating branded store displays, providing community outreach at Metzger’s-sponsored events, encouraging employees to take upcoming Los Alamos customer service training, and participating in future brand ambassador gatherings.
“Metzger’s has long been a leader in the local business community. By embracing the new community brand, Metzger’s continues to be an important member of our community and an asset to Los Alamos. Congratulations on 70 years!” said Patrick Sullivan, Executive Director of the Los Alamos Commerce & Development Corporation.
Los Alamos County is currently providing branding support to organizations who desire to integrate the community “discoveries” brand into their operations and marketing. The goal of the branding initiative is make Los Alamos a better place to live, work, play and stay and to attract more businesses, talent, visitors and tourists to the region by creating a unified community brand for everyone to use.
“The Los Alamos brand is all about cultivating curiosity and creating aha moments and Metzger’s has shared this same mindset for 70 years,” Jolly said. “We know our customers seek discoveries too so partnering with the new branding is easy for us. We encourage other businesses in Los Alamos to do the same.”
About Metzger’s Hardware
Founded in 1947, Metzger’s Hardware is a third-generation family owned hardware store serving Los Alamos County, New Mexico with locations in Los Alamos and White Rock. Metzger’s prides itself in offering a great assortment of merchandise tailored to our customers’ needs at competitive prices every day, and a shopping experience that will make you want to come back.
As one of 3,700 member-owners of Do it Best Corp, Metzger’s enjoys the advantage of being part of the second largest hardware cooperative in the U.S., including volume purchasing opportunities comparable to the big chain stores. Through Do it Best, Metzger’s also offers in-store and online access to more than 67,000 items at MetzgersHardware.com available for in store pickup or delivered directly to your home.