Jemez Valley Bands Together To Promote Visitation with Campaign Despite Forest Closure

JEMEZ SPRINGS — Jemez Valley businesses in Sandoval County and the Sandoval County Tourism Division are launching a new campaign, “Jemez Springs is Happening,” to remind visitors that businesses in the Jemez Valley are still open, despite the June 1 closure of the Santa Fe National Forest because of high fire danger.
“The Jemez Valley, which encompasses Cañon all the way to La Cueva, should be at its busiest time of year. But any time a forest closure happens, it can have an impact on visitation in any community,” Village of Jemez Springs Mayor Roger Sweet said. “As business owners who rely heavily on tourism in the Jemez Valley, we want to reassure visitors that our doors continue to be open during normal business hours. There are still many culturally and environmentally rich activities to participate in throughout the Jemez Valley.”
“Not only are there businesses open but there are several new businesses worthy of repeat visits!” Sandoval Co. Tourism Coordinator, Emily Stovel said. “Nomad Mountain Pizza and Nomad Mobile Motor Lodge opened earlier this year in La Cueva, for example, and offer delicious food and vintage airstream camping for adventurous travelers.”
As part of its efforts, Jemez Valley businesses will use the hashtag #JemezIsHappening on social media. A landing page is now available to the public at, which features frequently asked questions about what is closed and open, maps roughly defining the boundary lines between the Forest Service and village limits, and things to do in the Jemez Valley during the forest closure.
Culturally rich attractions such as the Jemez Historic Site are offering guided walking tours of the ruins daily at 10 a.m. and 2 p.m. Likewise, the Pueblo of Jemez Welcome Center, on the Jemez Pueblo, is offering guided walks of Red Rocks Canyon and hands-on experiences such as pottery demonstrations and food sampling. Jemez Hot Springs has extended hours where night sky viewing comes with the price of a soak.
Fishing access is also still available at the Jemez Springs Village Plaza behind the Jemez Springs Bath House. Trout are stocked at the bridge, south of the Plaza.
A list of itinerary ideas in the Jemez Valley is available at
On June 1, the U.S. Department of Agriculture Forest Service closed the Santa Fe National Forest until further notice due to high fire danger. The closure prohibits any recreational activity on forest land.
For more information on #JemezIsHappening or the Jemez Valley, visit and
LOS ALAMOS website support locally by OviNuppi Systems