Making It Last
Once the Holiday Season begins to wrap up, it’s important to not let all your hard word go to waste. How do you continue to make the holiday season last throughout the New Year?
The holidays are a get time to add to your mailing list and increase your social media reach. During the holiday season be sure to add new customers to your mailing list. Be sure to have customers sign up for monthly specials or newsletters, but get their permission to send them something.
A great way to get business cards is to hold a holiday drawing or offer free dessert. A fantastic way to get people to follow or like you on social media is to offer a discount. Everyone is very visual so be sure to post pictures and tips on all your social media sites.
Another way to increase sales year round is to sell gift subscriptions in the form of quarterly oil changes, pet gift of the month club, or monthly dinners. For whatever your service is, this is a great way to build a returning customer relationship. Another great option is to offer deals in the New Year to continue to build the relationship with the customer.
Last, it is important to remember to establish a reserve account for taxes, unexpected expenses, or the slow months.
Los Alamos Business Assistance Services wishes everyone a joyous and prosperous holiday season.
Los Alamos Business Assistance Services helps businesses with planning, marketing, financing, startups, training, and other specialized areas so businesses can start, grow and succeed in northern New Mexico. Visit our website www.losalamosbusiness.comfor a no-cost, confidential appointment.
Source: Holiday Success Guide. Abrams Rhonda. The Planning Shop, 2012.