NMDCA News:

SANTA FE — New Mexico Department of Cultural Affairs (NMDCA)  announced Wednesday that New Mexico’s nonprofit arts and culture industry generated $740.9 million in economic activity in 2022, according to the newly released Arts & Economic Prosperity 6 (AEP6), an economic and social impact study conducted by Americans for the Arts.

That economic activity–$267.5 million in spending by nonprofit arts and culture organizations and $473.4 million in event-related spending by their audiences–supported 9,381 jobs and generated $106.1 million in local, state, and federal government revenue.

Spending by arts and culture audiences generates valuable commerce to local merchants, a value-add that few other industries can compete with. New Mexico exceeds the national average in many areas including per person spending. 

“Our vibrant arts and culture scene is a testament to New Mexico’s uniqueness, attracting visitors and dollars from across the nation and the world,” Gov. Michelle Lujan Grisham said. “The nonprofit arts are a powerful engine driving New Mexico’s economic prosperity, delivering $740 million in the last year.”

Building on its 30-year legacy as the largest and most inclusive study of its kind, AEP6 uses a rigorous methodology to document the economic and social contributions of the nation’s nonprofit arts and culture industry. The study demonstrates locally as well as nationally, arts and culture are a critical economic driver of vibrant communities.

In New Mexico, the data was collected in the cities of Santa Fe and Albuquerque through their respective Departments of Arts and Culture, and in Taos County through the Millicent Rogers Museum. New Mexico Arts, the state arts agency and a division of the New Mexico Department of Cultural Affairs, managed the project at the state level and worked with local non-profit arts organizations to collect data in rural communities across the state. 

“Investing in the nonprofit arts bolsters New Mexico’s economy, fostering a genuine sense of pride and community among residents and visitors alike,” NMDCA Cabinet Secretary Debra Garcia y Griego said. “It also nurtures our artistic communities, showcasing the respect and confidence people have in the endeavors taking place here.”

Nationally, the Arts & Economic Prosperity 6 (AEP6) study reveals that America’s nonprofit arts and culture sector is a $151.7 billion industry—one that supports 2.6 million jobs and generates $29.1 billion in government revenue. 

“Arts and culture organizations have a powerful ability to attract and hold dollars in the community longer. They employ people locally, purchase goods and services from nearby businesses, and produce the authentic cultural experiences that are magnets for visitors, tourists, and new residents,” said president and CEO Nolen V. Bivens of Americans for the Arts. “When we invest in nonprofit arts and culture, we strengthen our economy and build more livable communities.”

AEP6 represents a reset from its previous versions, establishing a new benchmark in the AEP study series. For the first time, AEP6 expands beyond the economic and financial data to include social impact measurements of arts and culture’s effect on the well-being of communities and residents. AEP6 also broke new ground by prioritizing equity, community engagement, and inclusivity.

Key figures from New Mexico’s AEP6 study include:

• The sector generated $740.9 million in economic activity during 2022—$267.5 million in spending by arts and culture organizations and an additional $473.4 million in event-related expenditures by their audiences.
• That economic activity supported 9,381 jobs, provided $363.2 million in personal income to residents, and generated $106.1 million in tax revenue to local, state, and federal governments.
• Overall, attendees spend $57.73 per person per event, beyond the cost of admission. These dollars represent vital income for local merchants and a value-add with which few industries can compete.
• 18.3% of attendees are nonlocal visitors who traveled from outside the State of New Mexico; they spend an average of $121.74. Additionally, 26.2% of nonlocal attendees reported that the primary purpose of their visit was specifically to attend the performance, event, exhibit, venue, or facility where they were surveyed.
• 89.5% of arts and culture attendees agree that the activity or venue where they were surveyed “is inspiring a sense of pride in this neighborhood or community.”
• 87.0% agree that “I would feel a great sense of loss if this activity or venue were no longer available.”
• 82.0% agree that the venue or facility where they were surveyed is “an important pillar for me within my community.”

By measuring arts and culture’s wide-ranging impact, public and private sector leaders can work together to secure funding and arts-friendly policies that shape more vibrant and equitable communities. 

“Arts and culture in New Mexico are deeply rooted in our communities and a tremendous source of pride for all of us who have the pleasure to live here. In addition, this long and rich cultural history has given New Mexico a reputation around the world.” said Executive Director Michelle Laflamme-Childs of New Mexico Arts, “Fostering New Mexico’s creative activity through public funding for the arts is critical to our financial future. The arts not only provide direct economic benefits by creating jobs and generating tax revenue but also stimulate economic growth by creating communities where people want to live and work.”

“This study affirms what Santa Fe has long known and celebrated—that the arts are not only an integral part of life here, but also our livelihood,” said Arts & Culture Director Chelsey Johnson of Santa Fe Department of Arts & Culture. “Arts and culture’s remarkable economic impact helps to sustain our local artists and creative businesses, the people who help define the very character of Santa Fe. We look forward to continuing to strengthen and grow our arts economy so that present and future generations of artists and creators can thrive here.”

The full report and the summary of findings for the State of New Mexico, the national report, and full reports for Albuquerque, Santa Fe, and Taos County can be found here.

Other resources, including a map of the 373 study regions and a two-page economic impact summary for each, can be found here.