Free Seminar on ‘The Art of Branding a Community’ March 7


The Art of Branding a Community­

FREE Group webinar. “Branding” is the keyword of the decade, but what does it really mean?

Most people don’t understand what a brand really is or how to actually build one. This presentation demystifies and explains the process of branding for cities, downtowns and marketing professionals.

Through case histories, video clips, dozens of photos and humorous stories, attendees will learn what it takes to create a successful brand, how to make it obvious, and how that translates to cash.

Los Alamos Business Assistance Services, a program of Los Alamos Commerce & Development Corporation (LACDC), is offering the free seminar from 9:45-11:30 a.m. Thursday, March 7 at the Chamber of Commerce Conference Room, 109 Central Park Square. 

Pre-registration is requested at or by calling Melanie at 661-4807. 

Presenter Roger Brooks, CEO of Destination Development International, is one of North America’s most sought after experts in the creation of great destinations.

He and his team have worked with nearly 1,000 communities, successfully guiding them in their community branding, revitalization and marketing efforts.

Brooks is well-known for energizing communities into action ­- providing ideas they can implement today to make a difference tomorrow.

He was involved in the local community assessment process initiated by the Los Alamos Chamber two years ago. 

  Los Alamos Business Assistance Services hopes to raise awareness of the branding principles as the community approaches the upcoming branding process being sponsored by Los Alamos County.

The presentation also will be useful for businesses and organizations wanting to understand the topic of branding.

Los Alamos Business Assistance Services offers no-charge business advising and assistance, workshops and seminars on business topics, and other services to help businesses start, grow, and succeed. 

Los Alamos Business Assistance Services is a program of the Los Alamos Commerce and Development Corporation (LACDC), a private, not-for-profit economic and community development organization serving the Los Alamos area since 1983. LACDC serves as the foundation organization for Los Alamos Chamber of Commerce, Los Alamos MainStreet, Los Alamos Meeting & Visitors Bureau, Los Alamos Business Assistance Services and the Los Alamos Research Park.­

LACDC has been offering business assistance services in the Los Alamos area since 1983. For more information or to schedule an appointment with a business advisor, call 661-4803 or visit us on the web at

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