Find The Beautiful And Unique At Seeking Chameleon

Owner Catherine Richmond at her desk at Seeking Chameleon. Photo by Bonnie J. Gordon/
Beautiful bottles. Photo by Bonnie J. Gordon/
Los Alamos Daily Post

Why did Catherine Richmond open Seeking Chameleon, her new store in White Rock?

“The house was overflowing and giving up collecting was not an option,” Richmond said, laughing. “I love collecting and I love all kinds of things. If there’s something beautiful about it, from fishing lures to exquisite crystal, I love it.”

Seeking Chameleon reflects Richmond’s eclectic tastes. The store is brimming with beautiful and unique objects of all kinds. Some are collectable antiques and some are just fascinating objects of any age.
From fine jewelry to rusty old car parts, Richmond finds beautiful things and offers them in the store.

It’s not just wearables or furnishings. Richmond also carries vintage tools. If it’s interesting or attractive, you just might find it at Seeking Chameleon.

“My husband says I have the seeking gene,” Richmond said. “I’m a treasure hunter.”

Richmond goes through phases with the things she’s interested in collecting. Most recently, she’s been fascinated by German pottery. A number of pieces are on display at the store. Another ongoing interest is fishing lures.

“I love the history and thinking about the lives of the people who used the objects,” Richmond said.

In addition to collecting interesting objects herself, Richmond buys or trades for things people bring in if they’re right for the shop. Currently, she’s interested in having more yard sticks and rulers, old tools and old clocks in the store.

The store’s interesting name came about because the lizard is as changeable as Richmond herself. Its every-changing colors are like the merchandise in the store, always something new and unexpected, she said.

“People are grateful to have some fun, unique shopping in White Rock,” Richmond said. “I have a number of regular customers who swoop in on the new things.”

Richmond moved to White Rock 10 years ago and has been in the area since 1995. Her parents, Helen and Henry Finney also live in Los Alamos.

“I’m grateful I’m contributing to the community I live in,” Richmond said. “It’s a nice feeling when you’re making people happy. I get to share what I love with people at the store. Opening Seeking Chameleon was one of the best decisions I ever made.”

Seeking Chameleon is open 11 a.m. to 5 p.m. Wednesday to Saturday. The store is closed Sunday through Tuesday. The store is at 13 Sherwood Blvd. in White Rock, next to Smith’s.

Richmond can be reached at 505.412.0933.


Serving it up in style. Photo by Bonnie J. Gordon/
Crystal gems. Photo by Jennifer Bartram.
Remember these from your childhood. Your favorite is probably here! Photo by Bonnie J. Gordon/
Office essentials from days gone by. Photo by Bonnie J. Gordon/