THE HIVE News:

James Glover will present at talk at 6:30 p.m. at The Hive in White Rock.

Glover is the founding partner of The Idea Group and is a branding, marketing and media expert.

Over the past 10 years, Glover has worked with many New Mexico clients to develop strategic plans and branding initiatives. He recently launched “Once a Day Marketing,” his daily video blog featured on SantaFe.com to provide knowledge, strategy and inspiration for companies to market every day.

When it comes to branding, everything matters.

In today’s competitive world, a brand matters even more as consumers are bombarded with so many product choices.

Fact is, consumers gravitate toward brands they understand and trust. They avoid brands they have little knowledge about.

Yet given the importance of branding today, many businesses don’t truly understand that a brand resides in the mind of each customer and is different based upon a customer’s personal experience with the brand.

Further, businesses typically have little expertise at brand management and brand building.

EVERYTHING Matters: The Art and Science of Branding is a “101” on this important topic and is delivered in a fun and informative way.

The presentation provides a very clear understanding of what a brand is and defines the branding process.

Attendees are encouraged to evaluate their own brands and develop strategy on how to enhance their brands in future.

The talk is free and the public is welcome. The Hive is at 134 N.M. 4 next to Metzger’s.