DHP News:ALBUQUERQUE ― ESPN Events and DreamHouse announced Tuesday a multi-year title sponsorship that will begin with the 2019 DreamHouse New Mexico Bowl.
The entitlement of the DreamHouse New Mexico Bowl is part of a collegiate partnership reached by ESPN Events, a subsidiary of ESPN, and DreamHouse.
The fourteenth annual game will kickoff at noon MST (2 p.m. EST) Saturday, Dec. 21 at Dreamstyle Stadium in Albuquerque.
“This is a tremendous day for New Mexico and for our event, but also for the state’s thriving film industry and overall economy,” said Executive Director Jeff Siembieda of the New Mexico Bowl. “New Mexico is now a hub for film and entertainment, and DreamHouse is a big part of that with a great local presence. We thank everyone involved with DreamHouse for making this happen and look forward to a long relationship.”
“We are excited to partner with ESPN Events and work directly with Jeff Siembieda. This is a great way to kick start the DreamHouse brand locally and nationally.” DreamHouse CEO Eric Martinez said. “As a growing leader in the entertainment industry, we look forward to sharing our brand in households around the globe through our title sponsorship of the DreamHouse New Mexico Bowl.”
“We are honored to be working with Dream House to promote the bowl as well as the growing film industry within the state of New Mexico,” said Vice President Clint Overby of ESPN Events. “As a long standing event in the community, we take our role to promote the state, the City of Albuquerque and its respective industry’s seriously and view this as an extension of that mission.”
The DreamHouse New Mexico Bowl also unveils a new primary logo, which is an evolution of the “7th Annual” logo utilized for the 2018 event. Created by Tim DeLisle of DeLisle and Assoc. of Mauldin, S.C. and Kiko Sanchez of DreamHouse, the logo depicts the Sandia Mountains and blue skies of Albuquerque and New Mexico. The Zia symbol, which is the centerpiece of the New Mexico state flag, is also incorporated to honor its long-standing relationship with the local Native American community. The blue sky and outline of the football and film slate coordinate with DreamHouse’s vision of the future in entertainment. The red and gold in the Zia are brought together in the lower half of the logo to create the synergy for the text “New Mexico Bowl” with “Albuquerque” standing out in a black font above the lower half of the shape of New Mexico to complete the mark.
