#1 Build a Covid-19 Plan
Take a few moments and write down your plan of action. This plan will later be used in marketing efforts when you are showing you are serious about customer and staff safety. Call it your COVID-19 Safety Plan and review, as necessary. Include material needed checklist, new protocols, safety procedures, social distancing and marketing.
#2 Respect Social Distancing
By now you have been to a store that has placed the stickers on the floor on where to stand, saw the signs that say no more than 10 people or less, noticed some doors are marked entry and some are exit and even seen plastic shields in front of the counters. You need to consider similar procedures. Start gathering necessary supplies and signage to accommodate your COVID-19 plan.
#3 Create a Cleaning Schedule
Consumers will notice if your store is clean, organized and safe to enter. Make sure you are rebuilding your cleaning plan and have all the necessary items needed to do so. Build a new schedule and add it to your daily calendar and make sure your staff is fully aware of the new procedures. Build in inspection times and checklists for quality control.
#4 Market Your Covid-19 Plan
As businesses begin to re-open, consumers will look for those locations who have clearly marketed their COVID-19 safety plan. Big franchises as well as other small businesses who have
already remained open have executed this very well and for some it has really increased their numbers. When you begin to market your back open for business, follow it up with your plan and protocols. Consumers will notice and will make sure they are entering a safe environment.
#5 Respect the Process
This process of re-opening will constantly adjust as our leaders evaluate the current environment. Just as many people who are ready for business to be as usual, there are others who will remain overly cautious for quite some time. If you cater your plan to the cautious the more open consumers will respect those procedures. The lack of “COVID-19 Safety Plan” will undoubtedly lose some consumers. The faster we adhere to safety protocols, the faster we all will get back to business as usual.
Resources for Preparing to Re-open or Being Open During COVID-19
Customizable flyer for businesses to communicate with customers
Operational Toolkit for Businesses Considering Reopening or Expanding Operations in COVID-19
NM Dept of Workforce Solutions Guidance Back to Work and UI During COVID-19
Retailers, businesses shall require employees to wear face coverings
Gov. Michelle Lujan Grisham on Tuesday urged business owners to begin preparing for the first phase of reopening New Mexico while the state continues to fight the COVID-19 pandemic. View Press Release
View Governor’s reopening plan here,
Los Alamos Business Community Check-In – TODAY
Today, Friday, May 8 at noon
Special Presentation by John and Melissa King with LosAlamos.biz
John and Melissa King with LosAlamos.biz are offering Los Alamos businesses a complimentary online marketing package during this economic recovery period. Join the Los Alamos Chamber and Los Alamos MainStreet today at noon as the Kings share information about how your business can participate in this special offer. Register.
List of Federal Grants 5/8/20
Attached please find the most recent Federal Grants Advisory. If you see any grants that you would like a letter of support in applying for, please contact Steven Ortega and/or Patricia Dominguez. If you would like to receive these email messages, email Patricia Dominguez, to be added to the distribution list.
Steven Ortega, NM Delegation Office, Washington, D.C.
Office: (202) 224-8962
Patricia Dominguez, Field Representative, Office of U.S. Senator Martin Heinrich of NM, 123 E. Marcy St., Suite 103, Santa Fe, NM 87501
Video Campaign for Promoting Gift Card Sales for Local Businesses, Participate NOW
The Chamber, MainStreet and LACDC are promoting a new program to encourage community support by purchasing gift cards and online sales through the state’s “BUY FOR TOMORROW TODAY” campaign at: www.BuyNMLocal.com.
Create a quick, free profile on the New Mexico Economic Development Department’s website, “Buy for Tomorrow Today,” found at www.BuyNMLocal.com. The idea is to drive traffic to individual business websites that are set up to sell gift cards and online sales.
Once you are listed on this site, you are eligible to be part of our video campaign that will offer businesses another opportunity to promote their offerings during this time. Contact Ryn Herrmann (email@example.com) and we will have PAC 8 come to your business to film outside, at a safe distance. Again, this will be free to you, and shared through online channels and with media.
The first video is out! View here. Participate now!