Bueno Foods News:

• • • • • • Family-owned company celebrates decades of sharing authentic New Mexican cuisine

ALBUQUERQUE — Bueno Foods, one of New Mexico’s most iconic family-owned brands, is proud to announce its 75th anniversary on May 18, 2026. The company has remained a cornerstone of the Southwest’s culinary landscape, transitioning from a local neighborhood grocery store into the region’s premier producer of authentic New Mexican cuisine.

Founded in 1951 by the Baca brothers, Bueno Foods has spent decades perfecting the flavors of the Land of Enchantment. In the past, New Mexico green chile could only be enjoyed at harvest time. The Baca Brothers changed that by not only developing the first equipment to flame-roast green chile on a large scale, but also by having the idea to freeze it. This allowed Bueno Foods to share the delicious New Mexico green chile tradition with even more people all year long.

“Growing from a small neighborhood grocery store into the Southwest’s premier producer of New Mexican foods has been amazing to witness over the years,” said Gene Baca, president of Bueno Foods. “We’ve had the privilege of sharing our products for 75 years with families across New Mexico and neighboring states.”

Bueno Foods offers a comprehensive, “one-stop-shop” portfolio of gourmet-quality products, including its signature Hatch Autumn Roast green chile, red chile puree, a variety of salsas, corn tortillas, GRANDSMA’S flour tortillas, as well as its prepared enchilada meals and tamales.

“Bringing home the authentic taste of New Mexico is as easy as visiting your local grocery store,” Baca said. “Bueno Foods takes pride in serving up the traditional cuisine of the Land of Enchantment and being a staple in kitchens throughout the country.”

Bueno Foods’ mission is to share New Mexico’s rich culinary heritage with the world. For 75 years, the Baca family has been compiling favorite family recipes. Each recipe offers an easy way to bring authentic Southwestern flavor to your table using Bueno Foods products. Find our traditional recipes as well as modern takes at buenofoods.com/recipes.

About Bueno Foods

Founded in 1951 in Albuquerque, New Mexico, Bueno Foods is a family-owned food company best known for its authentic New Mexican green and red chile, tortillas and frozen Mexican foods. Drawing on chile grown in the fertile Hatch and Rio Grande River Valleys, Bueno Foods produces a full line of flame-roasted chiles, tamales, enchiladas and other traditional favorites that bring the flavors of the Southwest to tables across the country. With more than seven decades of experience, the company remains committed to quality, flavor and preserving New Mexico’s unique culinary heritage. For more information, visit buenofoods.com.