Best Western Hilltop House Hotel Rebrands as Hilltop House Hotel and Conference Center

A temporary banner replaces the “Best Western” sign at the hotel at 400 Trinity Drive at Central Avenue. Photo by Carol A. Clark/

The Best Western Hilltop House Hotel is changing its name to the Hilltop House Hotel and Conference Center.  

“We feel that this change better describes the full extent of what our property can do,” said owner Ron Selvage in a news release.

This new direction also supports the owners’ desire to have complete freedom to independently manage the investments and dedicate more investment in the hotel rather than to an out-of-town corporation, he said.

Selvage will continue operating the convenience store/gas station adjacent to the hotel, as well as the Aspen Lounge inside the hotel, he said.


Workers cover the Best Western sign Friday, saying the new sign, “Hilltop House Hotel and Conference Center” is scheduled to arrive in mid July. Photo by Carol A. Clark/

“It is exciting to be an independent hotel with all the exciting plans that are on the drawing board for downtown Los Alamos,” General Manage Denise Smith stated in the release. “We now have the flexibility to tailor our services without an out of town/out of state owner and corporate entity dictating what we can and cannot do. The Best Western Brand didn’t provide the right fit for the uniquely historic property and we are delighted with this change.”

The same “great staff, service and facilities” will be here to support you, she said.

“Our staff is loyal and dedicated, and is working to make this transition as seamless as possible,” Smith said, adding that the average tenure of the employees is more than seven years, so they know the Los Alamos region and are dedicated to providing residents and visitors with a wonderful experience, whether it is for a one night stay or a banquet for 100 people.

“This landmark hotel in Los Alamos knows that guests appreciate the value approach of providing clean, comfortable accommodations and outstanding personal service in the heart of downtown Los Alamos,” Selvage said. “We provide every guest with a more personalized level of service; they are not just a room number or dollar sign to us.

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