Scene from 2024 Spring Tourism Kickoff. This year’s event is March 4 at Fuller Lodge. Courtesy/LACDC
LACDC News:
Ready for a lively tourist season? Discover Los Alamos, part of Los Alamos Commerce and Development Corporation (LACDC), will host its annual Spring Tourism Kickoff 9-11 a.m. Tuesday, March 4 in the Pajarito Room of Fuller Lodge. The event will appeal to tourism professionals, including docents, volunteers, and Ambassadors. Coffee and breakfast items will be served.
Speakers from local attractions, businesses, and nonprofits will share updates, plans, and ideas around how to attract and engage with visitors who come to Los Alamos County from all over the world. Tourism trends and upcoming events will be highlighted. Attendees can also learn how to get involved in the community through Volunteer Los Alamos and how to become a Los Alamos Ambassador. In addition, time will be set aside for questions and networking.
Started in 2022, the Los Alamos Ambassador Program is a free program designed to help create a community of helpers. During a 1.5-hour in-person class, participants will learn some techniques to become a more effective Ambassador of Los Alamos. Upon completion of the program, Ambassadors receive a certificate and Community Cash eGift Card to use at local businesses. More information can be found at https://losalamosdevelopment.com/ambassador-program/.
Those interested in engaging with the Ambassador Program or who would like more information about the Spring Tourism Kickoff can contact Jennifer Armstrong, Los Alamos Ambassador program manager, with questions. She is reached at ambassador@losalamos.org.
So far in 2025, the Ambassador Program has trained 45 individuals to be successful representatives and stewards of Los Alamos.
About Discover Los Alamos
Discover Los Alamos, which manages the two visitor centers in Los Alamos and White Rock and oversees the Los Alamos Ambassador Program, is a part of Los Alamos Commerce and Development Corporation (LACDC). LACDC is a private, not-for-profit economic and community development organization serving the Los Alamos area since 1983. In addition to Discover Los Alamos, LACDC serves as the umbrella organization for the Los Alamos Chamber of Commerce, Los Alamos MainStreet and Creative District, Los Alamos Small Business Center and projectY.