From Kiwanis Club of Santa Fe:
SANTA FE — The Kiwanis Club of Santa Fe is once again transforming the historic Plaza into a sea of marigolds, music, mojigangas, and community remembrance—and we need your help to keep the two-day festival free for everyone.
The heart of the City Different will beat to the rhythm of mariachis and the beauty of marigolds when the free Día de Los Muertos Festival returns to the historic Santa Fe Plaza on Friday, Oct. 31, and Saturday, Nov. 1.
Presented by the Kiwanis Club of Santa Fe in cooperation with the City of Santa Fe, the family-friendly celebration blends ancient tradition with contemporary flair: live bands on two stages, towering mojigangas (giant puppet figures), community altars, a children’s craft zone, a safe Halloween candy giveaway, and a candle-lit Aztec blessing of the ofrendas on Saturday night.
FRIDAY HIGHLIGHTS
- Kids Zozobra Halloween Costume Contest, mini-monsters welcome! Get all the important information below!
- Live Music – Friday features Rondalla de Albuquerque, De Anza, Patricia Vonne, and Sol y Soul.
SATURDAY SPOTLIGHT
- A FREE outdoor screening of Disney·Pixar’s “Coco” at 6 p.m.
- Cultura & Community – Traditional ofrendas created by local families and organizations, strolling mariachi musicians, on-site free face painting, performances by Ballet Folklorico, Las Catrinas, Thelma Arguello, and Teatro Paraguas
- Saturday Children’s Zone – Hands-on art tables,sugar-skull decorating, mask-making, and complimentary trick-or-treat bags for kids while supplies last.
- Digital Community Ofrenda – Honor loved ones by submitting their photos to SFDIA505@gmail.com
- Traditional Aztec Blessing and Candelight Parade with the 8-ft. Mojiganga puppets and Las Catrinas
- Sizzling dance party with live music by Nosotros
FESTIVAL HOURS
- Friday, Oct. 31, 3-10 p.m.
- Saturday, Nov. 1, 11 a.m. to 10:30 p.m.
- Cost: FREE and open to the public.
FOOD VENDORS
- Andale 2
- Jen’s Diner
- Açaí Bowls
- Rainbow Snow
Become a Sponsor
- View the 2025 Día de los Muertos Sponsorship Deck:
- From $500 mercado booths to marquee-level stage packages, every dollar goes straight back into live music, children’s art activities, safety, and cultural programming.
- Ready to partner or have questions? Email Event Director Ray Sandoval, burnhim@burnzozobra.com or call 855-ZOZOBRA.
Decorate an ofrenda by sponsoring (Altar)
- Honor loved ones and showcase your organization by decorating one of our beautifully constructed ofrendas on the Plaza.
- We also have limited spaces for FREE community altars that are perfect for school groups, nonprofits, and neighborhood associations.
- For pricing, guidelines, and availability, contact Ofrenda Chair Rik Blyth at rblyth@lafondasantafe.com.
Our large community ofrenda is available for any mementos you wish to contribute but please note that no alcohol or cigarettes are permitted on the Plaza.
In addition, Kiwanis has created a digital ofrenda to honor loved ones during the candlelight parade. All are welcome to upload an image of loved ones who have passed to be part of the Día de los Muertos memorial by sending the images to Kiwanis at Sfdia505@gmail.com.
- Dates/Times: Friday 3-10 p.m. and Saturday 11 a.m. to 10:30 p.m. & always free.
- Highlights: Two music stages, kids’ craft zone, safe Halloween candy giveaway, traditional dance and theatrical performances, Pixar’s “Coco” on a giant outdoor screen, Día de los Muertos merchandise from Mexico, candle-lit Aztec blessing of the altars, and a closing dance party with Nosotros.
By sponsoring—or by creating an ofrenda—you help Santa Fe celebrate heritage, community, and memories that unite us all.
ABOUT ZOZOBRA
Since 1924, Santa Fe has torched a 50-foot effigy named Zozobra to banish despair with one glorious bonfire of community spirit. All proceeds from Zozobra events benefit Kiwanis Club youth programs, proving that melting gloom can also build bright futures.