- The Y organizes Zoe for President, symbolizing potential of all children
The YMCA of the USA (Y-USA) and The Family YMCA in Los Alamos have launched Zoe for President, a campaign to elect a one-year-old girl as the nation’s Commander in Chief … in 2064.
The campaign highlights the potential the Y sees in all kids to grow up and change the world if they’re nurtured properly and supported along the way. Through Y initiatives like childcare, academic enrichment, mentorship, college prep, job training and more, kids have the opportunities to succeed, grow, and one day, maybe even become president.
The Y aims to impart the values of what it means to achieve—how hard work, determination, perseverance and character can drive someone to success beyond what they thought possible.
Like all candidates, Zoe has her own campaign website, ZoeForPresident.net (www.ZoeForPresident.net), where users can donate to her campaign, watch videos to learn her stance on issues and shop for swag. When users donate to Zoe’s campaign, they are donating to their local Y and supporting the programs and services that enable kids like Zoe to thrive from childhood through retirement.
“While Zoe for President is a breath of fresh air during a heated campaign cycle, every child— regardless of background—needs support and guidance to reach their full potential,” said Kevin Washington, president and CEO, YMCA of the USA. “Zoe’s campaign addresses actual issues that America’s communities are faced with each day like access to early childhood education, safe space, meal assistance, and the Y’s role in solving the challenges head on.”
Zoe for President is the second phase of the Y’s For a better us™ campaign, a multi-year, multi-faceted effort to engage more people with the Y and its mission as a nonprofit. Earlier this year, the Y launched two powerful television commercials, Places, and Idle Hands, each spotlighting a different problem communities in America face today. Both spots closed with the Y’s nonprofit work on the ground, engaging and enriching kids and families through safe spaces, mentorship, education, meal programs and more.
“The Y works to ensure all kids have the support they need to achieve their full potential,” said Linda Daly, CEO of The Family YMCA. “We work in the communities of Los Alamos and Española to provide services addressing our most critical social issues such as safe, affordable child care, enriching, supportive Teen Centers as well as outreach services to our most vulnerable youth, and financial support so that anyone can be a part of the Y to become healthier or to learn new skills.”