SANTA FE — Through its #StayHome Shop Local Online campaign, the New Mexico Tourism Department (NMTD helped boost the products of New Mexico True Certified merchants, artists and businesses impacted by the COVID-19 pandemic.
The campaign helped amplify the visibility for New Mexico businesses by reaching more than 4 million people to date.
“Early on in the pandemic, we quickly identified the #StayHome Shop Local Online catalog as a helpful strategy to boost visibility and sales of our local businesses in a time of crisis,” Cabinet Secretary Jen Paul Schroer said.
NMTD launched the campaign in the Spring to offer people the opportunity to support New Mexico businesses during the stay-at-home order. NMTD published a custom catalog on www.newmexico.org to encourage socially-distanced shopping and promoted participating businesses through e-newsletters and social media.
The catalog features art, jewelry, apparel, food products, wine, bath & body products, and much more.
“The #StayHome promotion was extremely helpful to me as an artist and a business owner during this pandemic,” Jack Boglioli, owner of Jack Boglioli Jewelry said. “Having been a part of the spring online catalog gave my website a huge boost in traffic, and it ultimately helped me to keep my business running.”
“The promotion couldn’t have come at a better time,” Moira O’Hanlon, owner of Taos Bee said. “My business has prospered online due to the #StayHome Shop Local Online promotion. New Mexico True Certified makes my business much more visible and true to our roots in New Mexico.”
Shoppers can continue to browse New Mexico True Certified products in the #StayHome Shop Local Online catalog.
The New Mexico True Certified program is free and open to licensed New Mexico businesses with products 100 percent made or grown in New Mexico. New Mexico businesses can apply for the program online.