‘The Velocity Project’ Selects Seven Companies for Pilot Program

SANTA FEThe Velocity Project, an entrepreneurial accelerator recently launched by the City of Santa, is announcing its selection of seven companies to participate in the pilot project.

The Velocity Project is an eight-week business accelerator that will begin in January 2013 and provides companies with a unique opportunity to rapidly expand and grow their business.

The companies selected to participate will learn from successful entrepreneurs and experts in key areas that are critical to success in the 21st century.

The Velocity Project sponsors include the City of Santa Fe, Los Alamos National Bank, Santa Fe Chamber of Commerce, New Mexico Bank and Trust and Century Bank.

“The City of Santa Fe is committed to investing in the development of local entrepreneurs who will grow businesses here. The companies selected for The Velocity Project are a wonderfully diverse group and I am already looking forward to Demo Day,” said Mayor Pro-Tem Rebecca Wurzburger, who chairs the Better Quality of Life committee, which oversees City of Santa Fe Economic Development.

“We were incredibly impressed with the quality and variety of the applicants,” said Yasine Armstrong, Director of The Velocity Project. “We are looking forward to working with this talented group to help them move their businesses forward.”

The seven companies selected for The Velocity Project include:

  • PlanitMapper; Haj Khalsa and Jonathan Repa; PlanitMapper is an innovative website and mobile app focused on helping outdoors enthusiasts, travelers and tourists “find their next adventure.”
  • P. Nutty & Co.; Brad Bealmear;P. Nutty & Co. manufactures and sells a roasted peanut and honey-based energy/nutrition bar.
  • Reunity Resources; Tejinder and Juliana Ciano, Trevor Ortiz; Reunity Resources is dedicated to the promotion and sale of local biodiesel fuel made from recycled cooking oil.
  • Rain Vessels; Bob Kreger,; RainVessels provides a unique solution for rainwater and greywater catchment and storage (patent pending.)
  • Designs of Erika; Erika Eckerstrand; Designs of Erika designs and produces a full line of personal accessories and home decor items.
  • Cowboy Up; Ezra and Sonia Leyba; Cowboy Up is a local, healthy beverage made of a sparkling cider with a kick (mind/body/energy supplement.)
  • Bacon-Richards, LLC; Dawn Bacon-Richards; Bacon-Richards is a high-end fashion design studio, and is teaching upcoming designers & artisans the skills necessary to succeed creatively.

The pilot program received 22 applications from a broad range of companies. The selection committee was comprised of local entrepreneurs who picked the seven companies to participate in the initial program.

The program will run from Jan. 17, 2013 through March 14, 2013. The selected companies will participate in workshops that follow an entrepreneurship curriculum focused on topics such as building great business teams, structuring a new company, and developing a business exit strategy. In addition, the selected companies will meet with a variety of “The Velocity Project” mentors in different contexts to learn from their direct experience and expertise, share their progress and receive crucial feedback and guidance. At the end of the eight-week period, each company will present a product and/or company pitch to local and regional business investors and the public during a special community “Demo Day.”

To learn more about the program, visit www.thevelocityproject.com.


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