LAHS sophomore Sam Crooks uses his time to develop his passion of creativity through commercial making projects. Courtesy photo
While some kids take the summer off to just relax and balance the scales, local LAHS sophomore Sam Crooks uses his time to develop his passion of creativity through commercial making projects.
Crooks began with a LACDC Youth Business Grant in 2014 and as of this date has produced nine different commercials with plans to craft many more this summer.
“I think of filmmaking as a technical art,” Crooks said. “There are many computer aspects to it, but there is also a creative side.”
His commercial projects include clients like the Los Alamos Community Winds, the LAPS Prevention Office, Assets in Action, the Family YMCA and the local Teen Center. Crooks explored some of the creative side with a trip to Stanford University last summer, where he spent a week submerged in the art of cinematography.
“The class was very fun and taught me a variety of filming, audio, and editing techniques,” Crooks said. “This summer, I desire to continue to use and improve my cinematography skills with future Reel Deal ads.”
Crooks either works with his client if they have production ideas or begins with a brainstorming session of his own. He collaborates fully with each client to write a script keeping in mind who the target audience is, and how to make a simple commercial while maintaining quality.
His production fees are reasonable delivering a screen ready commercial available in varying lengths to the Reel Deal staff. Clients are able to discuss options for showing the commercial at the Reel Deal.
Crooks also is excited to use a new tool is his cinematography arsenal this summer, the addition of a drone. The addition of a drone will open up many new ways to film. While it may be a hobby now and a chance to make some additional funds over the summer, according to Crooks it is likely that in the future, he may just become an entrepreneur for a business similar to this.