Small Business Profile: Rose Chocolatier Offers Sweet Holiday Season

Rose Chocolatier owner Marguerite Rose McClay. Courtesy photo
Los Alamos Daily Post
Nov. 26 is Small Business Saturday and an opportunity for the community to show support by visiting and shopping at local businesses.

Rose Chocolatier has been serving up specialty chocolates in Los Alamos since 2010. Marguerite Rose McClay started the business in a shared commercial kitchen space. She sold through pop-ups and the Los Alamos Cooperative Market before establishing her own retail space.

McClay has been in her current location, 991 Central Ave., since July 2014. When first starting out, hand-crafted chocolates were the main offerings. Today the menu includes hot cocoa, chocolate mousse, fudgsicles, pastries, coffee and tea. Last January, Mary Jo Waltman joined the business making fine pastries. which include chocolate ganache cakes, cupcakes, kringles, cinnamon rolls, lemon tarts, 5-layer cakes, cookies and more.

McClay’s and Waltman’s recipes are developed on site in their small kitchen. They express taking great pride in creating hand-crafted specialty desserts and special orders are always welcome. Also, suggestions for changes or additions to the menu are always encouraged.

Rose Chocolatier has two to four part-time employees working all aspects of the production and retail sales at any given time. James Beavers, the shop’s first employee, started three weeks after the opening in 2014. McClay strives to create a place where all employees may bring their unique skills to a work environment that encourages creativity and learning. In addition, perfection of service and delivery to their customers, is a valued goal.

“Rose Chocolatier is getting ready to move to a new and a bit larger space at 149 Central Park Square.” McClay said. “We hope to be moved in the coming weeks. At this new space we will be adding espresso drinks to the menu and will have more seating for those who want to sit awhile and watch the production as it happens. We will still have an open kitchen with the smells of chocolate and coffee that might entice you to linger.”

Keep Rose Chocolatier in mind this holiday season when shopping for gifts and planning festivities.

For more information, visit