SFI Lecture: Everything Is Obvious Once You Know The Answer

SFI News:

The Santa Fe Community Lecture, “The Myth of Common Sense: Why Everything that Seems Obvious Isn’t” is set for 7:30 p.m., Wednesday July 25 at the James A. Little Theater in Santa Fe.

Duncan Watts

Principal Researcher, Microsoft; author,”Everything Is Obvious Once You Know The Answer;” former SFI External Professor

Abstract: Relying on “common sense” is the sensible thing to do, right? Not always. Although common sense can be useful for dealing with everyday problems, it can suffer from systematic failures when applied to complex problems in government, business, and marketing. Physicist-turned-sociologist Duncan Watts shows how we get duped by our shared assumptions and demonstrated how learning to question common sense can lead to better solutions.

Generous support is provided by Los Alamos National Bank and the Peters Family Foundation.

SFI Host: Ginger Richardson

http://www.santafe.edu/gevent/detail/public/785/

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