BUSINESS News:
Pinon Conference and Event Management is a new Los Alamos-based business specializing in the planning and execution of top-quality events in Northern New Mexico.
Owner Kimberley Hoch of Los Alamos relies on her past experience as an event manager to bring new clients’ goals and vision to reality.
“The success of an event relies on the early identification of the end goal – whether that be positive ROI, or a great experience for guests, or increased visibility of an organization,” Hoch said.
Pinon offers services to support corporate, community and personal events – anything from a small family gathering to a large industry trade show and conference. In addition to standard services such as venue selection, program coordination and sponsor coordination, Hoch is excited to introduce the concept of “event greening.”
“I feel extremely passionate about keeping events as low impact as possible. By using the principles of Rethink, Reduce, Reuse and Recycle, it’s entirely possible to hold a low or no waste event,” she said.
Efforts to achieve a “Green Event” may include full-scale composting and recycling stations, use of bio-products for food and beverage service over traditional disposable products and a different marketing strategy that focuses on electronic marketing and reusable print marketing.
“It’s really up to the client how far you want to take it,” Hoch said. “All local, organic food can be sourced and served and you can even replace toilet paper, paper towels and hand soaps in restrooms with more environmentally sound alternatives.”
In addition to providing clients with the highest level of service, Pinon also produces its own programs, including its flagship event, The Sustainable Living Series (SLS). The SLS is a quarterly event that focuses on a different aspect of sustainability relevant to the area.
Mediums for the Sustainable Living Series include film screenings, panel discussions, demonstrations, lectures and fairs. The first Sustainable Living Series is scheduled for Fall 2014. The program will include a meet-and-greet reception, screening of the award-winning film “The Power of Community: How Cuba Survived Peak Oil,” and a facilitated discussion after the film, as time permits.
Other programs in progress include screenings of “The Rocky Horror Picture Show,” and a “Sound of Music” Sing-along. Details and information are provided on the Pinon Conference and Event Management website (www.pinonevents.com), and Pinon and SLS Facebook pages.
Pinon Conference and Event Management is a member of the Green Meetings Industry Council (GMIC), International Special Events Society (ISES) and Meeting Planners International (MPI).
