Opinion & Columns

Letter to the Editor: Who/What Is Behind Branding Effort?

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Letter to the Editor: Time To Stop Laughing And Get Serious

R. Wayne Hardie
Los Alamos
 
The County Council’s approval of the “Live Exponentially” brand for Los Alamos has had a couple of positive outcomes. First, it has united the citizens of Los Alamos unlike almost anything in recent memory–in particular, independent of political party, occupation, income, or age, almost everyone detests this brand.  
 
For example, in a poll in the LADailyPost.com (https://ladailypost.comcontent/tagline-survey-majority-against-live-exponentially) just 8 percent, or 43 people out of 522 who voted, liked the
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Grant: Tis The Season To Take Care Of Yourself

By ELIZABETH GRANT
Los Alamos

Christmas is the time of year when music choruses of “Fa La La La La” chime through our ears. For some this may invoke joy, for others it can create dread, stress, depression and loneliness.  

I come from a large Irish-Catholic family and when we were growing up, we lived on a shoe string. But we still celebrated Christmas with a fresh tree and food on the table. I don’t remember a sense of deprivation because I had something extraordinary: seven brothers and sisters. Because I was the baby of the family, the Holidays became all about eagerly anticipating the Read More

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Letter to the Editor: Fundamental Question – What Does Community Seek From Branding?

TJ TAUB
Los Alamos

One of the many ways Los Alamos has spent money to seek – then ignore – advise was when LACDC brought Roger Brooks of Destination Development International (DDI) to town. 

Now known as Roger Brooks International, the company provides community assessment, branding and marketing expertise to increase local revenues. If you go to his website you can download a free eBook titled “The Art of Branding a Community” – a short, concise description of how/how not to proceed (the same info shared with Los Alamos years ago). 

It includes: a list of words NOT to use, e.g. Discover; Read More

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This Week at the Reel Deal

Column By JIM O’DONNELL
Reel Deal Theater  

This Friday our line-up will be Birdman, Penguins of Madagascar, Horrible Bosses 2 and Hunger Games: Mockingjay: Part 1. Interstellar will end this Thursday.

Birdman won Best Picture and Michael Keaton won Best Actor for his performance at the Gotham Independent Film Awards last evening. This film will open at the Reel Deal this Friday and probably run for one week only unless folks really come out for it in which case we could play it for two weeks. It has gotten rave reviews so we hope to see you at the theater.

Theory of Everything will open Read More

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How the Hen House Turns—Remembering Browny

How the Hen House Turns
Remembering Browny
Column by Carolyn A. (Cary) Neeper, Ph. D.

Back on the California farm, sometime in the early 1940s, the neighborhood dog, a huge chestnut German shepherd named Browny, came to a tragic end.

As I reflect on my early years with animals, I realize that I celebrate his life for several reasons. Knowing him, accepting his way of life, impressed my six-year-old mind with the fact that dogs have personality and self-directed consciousness. Browny knew no master, but responded to us kids with interest and friendly respect.

We decided the big German shepherd Read More

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Letter to the Editor: Perspective On Sloganeering

By KEVIN HOLSAPPLE
Los Alamos

“Where discoveries are made” was not developed as part of any County branding work, but rather was the result of a Chamber of Commerce community contest. There was a period of time after the Cerro Grande fire when the community went through quite a funk. To inspire more positive thought and vibe, the Chamber ran a community contest asking people to express what they were most proud about when talking to others about our community.  

Several hundred entries were received and “discovery” was a recurring theme in many of them: discovery of an interesting hiking route;

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