ALBUQUERQUE ― The New Mexico Foundation for Open Government (NMFOG) announced Friday the launch of the “Lift the Fog” advertising campaign.
The launch coincides with the new year and the 2019 Legislative session.
The “Lift the FOG Campaign” includes a series of newspaper, digital and social advertising that conveys NMFOG’s commitment to transparency. Plans are to broaden the reach into broadcast.
The first ad features a photo of the New Mexico Roundhouse and carries the headline, “Without us, this would be the Runaroundhouse.”
“In a world where transparency is not always in the forefront, NMFOG is excited to spread our message with a definite twist,” Melanie J. Majors, NMFOG executive director said. “This campaign challenges convention and we hope provokes discussion of the importance of open records and open government. The ads’ use of tongue-in-cheek humor is definitely a departure for NMFOG.”
Developed and donated by McKee Wallwork and Company, the campaign hopes to raise awareness of the nearly 30-year old organization and remind lawmakers, elected officials and the public that the people’s business should be conducted in public.
As an advocate for transparency in government, NMFOG’s mission is to defend the public’s right to know and to educate citizens and government agencies about their rights and responsibilities under New Mexico’s open-meetings and open-records laws. Founded in 1990, NMFOG is a nonprofit, nonpartisan, member-supported organization that serves the open government interests of the general public, the business community, elected officials, journalists and lawyers. If you have any questions or concerns regarding IPRA or the OMA, you can call 1.505.764.3750.