New Year’s Day Marks Deadliest of the Year

MADD News:

Mothers Against Drunk Driving (MADD) wants adults to ring in the New Year with a designated driver. New Year’s Day is the deadliest day of the year for drunk driving crashes. 

According to the National Highway Traffic Safety Administration (NHTSA), in 2012, 70 people were killed in drunk driving crashes nationwide on New Year’s Day, after all the midnight toasts, representing more than half of all traffic fatalities. 

“This year, as you decide who you are going out with, where you are going and what you are going to wear, make the most important decision – to get home safely with a non-drinking designated driver,” MADD National President Jan Withers said. “It is the one New Year’s resolution that can save a life.” 

MADD New Mexico offers these tips to celebrate New Year safely: 

  • Designate a non-drinking driver before you go out.
  • Save the number of a local cab company in your phone.
  • Download NMDOT’s END DWI app for Android and iPhone.
  • Plan to spend the night, so you don’t have to drive home.
  • Splurge and get a car service or limousine. 
  • Don’t get in a car with someone who has been drinking.
  • Don’t provide alcohol to anyone under age 21. 

Law enforcement agencies across the country will be out in force as part of the nationwide “Drive Sober or Get Pulled Over” crackdown, and MADD’s Campaign to Eliminate Drunk Driving® includes support for these types of high-visibility law enforcement efforts to deter and detect drunk driving. 

For more tips and resources, visit