New Mobile Food Truck Opens In White Rock

New mobile food truck opens in White Rock. Courtesy photo

Courtesy photo


September is national better breakfast month and breakfast in White Rock just got a whole lot easier because of James Nelson and a new mobile food truck.

Nelson heads to work each day with more than another pay check to be earned, but with a sense of purpose that makes all the difference in the world.

“Food Is Love,” is not only the motto of his new food service truck, but the mission in his heart to not just serve others, but to give back to those that need it most. The red food truck is located just behind the service station at the corner of N.N. 4 and Rover Boulvard, near Metzgers, with perfect access for those headed to work.

Nelson is a self-taught cook, like many watching cooking shows like Chopped and Good Eats. His background includes a life of growing up in poverty. He had to learn how to make his own food and it grew into not just loving to make it, but to give it to others as well.

Nelson has received lots of praise since his August 6th opening. He welcomes not just praise, but all feedback because if something isn’t right, he will make it right. 

Nelson has also taken a community high tech for placing their lunch or breakfast orders. Fifteen minutes is all you need to place an order and have it available for a quick pick up. You can even request a menu by text or email, so you have time to plan ahead or order when you are pressed for time.

The regular items include everything from breakfast burritos, tacos, taco bowls, ceviche, deep fried beef jumbo dogs, chicken or pork on a stick too. The menu items are not only all customizable, but available all day! If you feel like breakfast for lunch or a sausage taco, Nelson will make it happen for you.

If you think that we left out dessert, there’s no need to worry. This week, Nelson has begun to serve two or three flavors of fudge is always available. He hand-crafts a large number of flavors, rotating choices every two weeks and providing the opportunity to place special orders for one-pound purchases.

Additional items include chili syrup and sugar which can be used in place of any sweetener and dissolves easily in cold liquids. It began with family members using the items for everything from sweetening a drink to pouring it on pancakes or French toast.

He hopes to use his profits and any tips acquired throughout the week to serve food to the homeless in Santa Fe, at least once a month. He also honors the work of first responders and veterans by offering a 10 percent discount. The offer also extends to the immediate family members of those on site with the first responder.

Food is Love is open 6:30 a.m. to 1:30 p.m. Tuesday – Friday; and 8 a.m. to 3 p.m. Saturday. They can be reached at 505.709.8496 or find them on Facebook at NMFoodIsLove.

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