By LIDDIE MARTINEZ
President, Los Alamos Region
Enterprise Bank & Trust, Member FDIC
While I take great pride in the service Enterprise Bank & Trust provides to our clients, I am also proud of the impact we’ve made throughout the communities we serve.
I am excited to announce the release of our annual Community Impact Report. These motivational stories are told through the eyes of real people that have been affected by our efforts – beyond banking transactions.
This year’s report features a Los Alamos small business that was touched by a program that is very near and dear to me. In 2018, I partnered with the Los Alamos Chamber of Commerce and Los Alamos MainStreet to create The Blue Bucks Program, a program that incentivizes people to shop locally the week before, during and after Small Business Saturday.
When a customer spends at least $10 during the program days, they receive one Blue Bucks ticket for a chance to win cash and gift card prizes donated by the bank. The business owners that give out winning tickets also receive prizes.
Opening just before the start of the pandemic, local vintage shop The Cricket Window endured an incredibly tough first year in business. Shop owner Rachel Hensen decided to participate in the program and while she didn’t win any prizes, the Blue Bucks program was able to drive business into her store. The program days are now Hensen’s busiest day of the year, with customers often forming a line at the register.
Investing locally is critical for small towns like Los Alamos, and I am proud to work for a company that uplifts our small businesses and community members. I hope you enjoy reading Rachel’s inspiring story, along with the many others in this year’s report (link).