Making Downtown Los Alamos An Amazing Destination


Do you want to know the key ingredients to making Downtown Los Alamos an amazing destination? Do you want to know how to stay open after 6 p.m.? Then join the Los Alamos Business Assistance Services for a two-part webinar series presented by Roger Brooks:

  • Tuesday, May 7 @ 8:30–10 a.m. “Critical Mass is Not Just a Religious Experience”
  • Thursday, May 9 @ 8:30–9:30 a.m.“Are You Open After 6 p.m.?”

Both webinars will be held at the Chamber of Commerce Conference Room, 109 Central Park Square. Register at or by calling Melanie at 661-4807. 

Critical Mass is Not Just a Religious Experience – The Rule of Clustering. This is one presentation you DON’T want to miss and it’s the most important ingredient to making your downtown an amazing destination for both local residents and visitors. To win you must institute “The Mall Mentality” – orchestrating your business mix. Think antique malls, auto malls, food courts, and intersections where there are fast food restaurants on all four corners. This is the rule of clustering. In this exciting and absolutely critical video, Roger Brooks will teach you the five steps to creating critical mass, showcasing several case histories, so that your downtown becomes THE place to spend time – and money and becomes the heart and soul of your community.

Are You Open After 6 pm? How to Make It Happen. Seventy percent of all consumer retail spending now takes place after 6 p.m. Are you open? One of the primary reasons downtowns are dying is because most downtown retailers close between 5 p.m. and 6 p.m., sending local residents – and visitors – to other destinations. This creates tremendous “leakage” of locally earned dollars being spent elsewhere. How do you change this? This video will teach you five different strategies you can use to help “Ma and Pa” businesses stay open longer, increase their sales, and make your community a much stronger visitor destination. After all, visitors spend the night where there are things to do after 6 p.m.

Los Alamos Business Assistance Services:

Los Alamos Business Assistance Services offers no-charge business advising and assistance, workshops and seminars on business topics, and other services to help businesses start, grow, and succeed. Los Alamos Commerce and Development Corporation has been offering business assistance services in the Los Alamos area since 1983. For more information or to schedule an appointment with a business advisor, call 661-4803 or visit us on the web at

Los Alamos Business Assistance Services is a program of the Los Alamos Commerce and Development Corporation (LACDC), a private, not-for-profit economic and community development organization serving the Los Alamos area since 1983. LACDC serves as the foundation organization for Los Alamos Chamber of Commerce, Los Alamos MainStreet, Los Alamos Meeting & Visitors Bureau, Los Alamos Business Assistance Services and the Los Alamos Research Park.­

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