SANTA FE ― September is the beginning of autumn and harvest season, and to celebrate this magical time in the Land of Enchantment, the New Mexico Tourism Department has released another video in its popular “New Mexico True Stories” series called ‘The Love Apple’.
‘The Love Apple’ spotlights the Taos restaurant of the same name and features its chef, Andrea Meyer. “I design the menu around what I can get from growers that I know and trust and that are local,” Meyer says.
The restaurant, featured as one of 12 on the department’s new list of farm-to-table experiences in New Mexico, is set in an old adobe church.
“Through research, we know that culinary interests are huge motivators for travel,” said Rebecca Latham, cabinet secretary for the New Mexico Tourism Department. “This piece is a way for us to showcase a New Mexico culinary story to a niche audience in a unique way, and to show that our farm-to-table culture is about so much more than just chile, which is what most visitors are familiar with.”
Secretary Latham noted that cuisine is a large part of the department’s New Mexico True Certified program, which kicked off this spring. The program now has more than 150 participants, many of which are New Mexico food and beverage products.
More and more, tourists are seeking out opportunities to eat local.
“The trend is to get back to local roots, literally – visitors want to eat what locals eat… food that’s native to the destination they’re in and grown nearby,” said Latham.
As Chef Meyer puts it simply, “Eating the food that is grown where you live is what makes it…taste good.”
‘The Love Apple’ is the 11th video in the “New Mexico True Stories” series, which has seen over 4.2 million cumulative views and has highlighted New Mexico’s authentic offerings, like arts and artisans, outdoor interests and culinary offerings to niche audiences around the country.