Los Alamos Marketing Efforts On Target

Rebecca Latham


Following a recent New Mexico True Tour visit by the New Mexico Tourism Department in Los Alamos, Los Alamos County is pleased to announce that current marketing efforts and targeted demographics are consistent with recommendations made by the department.

“We are pleased that the Tourism Department’s recent New Mexico True Tour in Los Alamos was a success, but even more excited to find out that our current marketing efforts are aligned with the Tourism Department’s efforts for the state,” said Kelly Stewart, economic development marketing coordinator for Los Alamos County. “Our targeted demographic has included Denver, Dallas and Houston for some time now, and our marketing efforts already include many of those that the Tourism Department utilizes.”

NM Tourism Secretary Rebecca Latham, along with several members of the NM True Tour, visited several sites in Los Alamos County June 11 and 12 to get a feel for the area’s attractions. She presented her recommendations to more than 30 local business owners and interested residents June 12. Recommendations included speaking with a collective voice to play up the town’s strengths, working with NM True to extend the marketing reach of Los Alamos, and showing people having fun at local attractions versus using static photos in marketing materials.

“We were surprised and impressed by the area’s fascinating history, stunning scenery and all that there is to do in Los Alamos, especially for the ‘venturesome’ traveler – there is much more than meets the eye,” Latham said.

Steered by Griffin and Associates advertising, public relations and marketing firm, the County’s marketing efforts over the past years have included television, radio, Pandora, special events (Balloon Fiesta) and social media including Facebook, Twitter and Ad Taxi. Print advertising in publications such as New Mexico Magazine and Texas Monthly and extensive public relations are used as well.

“We are in constant communication with our local partners at the Los Alamos Commerce and Development Corporation and at the State Tourism Department, which heightens our ability to identify opportunities to promote Los Alamos’ assets as part of the broader national NM True campaign,” said David Empey, vice president at Griffin and Associates, and long-time account manager for Los Alamos County’s tourism marketing services. “Our recent ‘Find Your Park’ Facebook photo contest dovetails with the Tourism Department’s promotion of national parks.”

Griffin and Associates also is working with local businesses and the community to promote Los Alamos’ assets on social media. Recently, Griffin partnered with PAC 8 on a series of videos written, shot and edited by youth attending Summer Media Classes at PAC 8 in downtown Los Alamos. The videos will be released on the Visit Los Alamos Facebook page during the summer.


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