Los Alamos Community Encouraged to Take Branding Survey


Help shape the direction Los Alamos County will take in promoting itself to potential residents, visitors, and businesses by taking the Community Survey issued today by Los Alamos County at http://www.surveymonkey.com/s/LosAlamosCountyNM.

Designed by the County’s branding consultant North Star Destination Strategies, the Community Survey is open to all members of the community, takes as little as 10 minutes and must be completed and submitted in the same session (limit one completed survey per computer IP.)

The information is collected anonymously and presented in an aggregate form.

In addition to general distribution, the County is posting the survey on its Economic Development page (www.losalamosnm.us/ecodev) and via e-mail to groups including commuters, scientists and post-docs, as well as individuals with no connection to the Lab who live and/or work in the County.

The Community Survey builds on input from “in-market” interviews North Star conducted in mid-March with representatives from the County, LANL, downtown businesses, arts and culture organizations, recreation groups and people on the street.

North Star is also reviewing all available past and existing promotional materials—brochures, websites, social media, etc.—used to market the County, both to internal and external audiences.

“Opinions from these groups are vital to helping the community understand what makes Los Alamos appealing to key audiences,” says North Star Brand Project Manager Adam Winstead.

In the coming months, North Star will be conducting a survey of potential residents, including commuters to the county from the surrounding region, as well as a separate series of interviews with potential industry representatives and consumers who are in the market for relocation or expansion.

Based on the different “insights,” North Star will develop Los Alamos County’s strategic brand platform for presentation to Council and the community in mid-August 2013.

For updates on the County’s branding initiative or other economic development projects, go to www.losalamosnm.us/ecodev.


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