Letter To The Editor: Will Branding Effort Ever End?

Los Alamos

The Los Alamos County Council’s effort to find a new brand for Los Alamos seems to be verging on the ridiculous. 

Thank goodness Live Exponentially was shelved. However the nearly quarter of a million involved in this effort seems like “spending exponentially” to me. Is there no “limit on the horizon” to this expenditure?   

The entire process seems to have “elements that are beyond imagination.” Perhaps it is time to start “questioning the possibility” that this effort could ever reach completion.

Maybe this “experience is reaching a peak” and everyone will finally realize that the original Where Discoveries are Made is just fine. Perhaps if it had cost a quarter of a million everyone would be satisfied and sanity would reign.