Letter To The Editor: Who’s Behind Branding Effort?

By CHRISTINE WEAVER
Los Alamos
 
Just out of curiosity, I’d be tickled to know who in Los Alamos supports all this “strapline,” “tagline,” “branding” development that’s being conducted at tax payer expense.  
 
Is it the general public (taxpayers)? Is it the County Council? Is it the county administration? Or is it a few so-called powerful people who have instilled fear into everyone else out there? 
 
I don’t have any buy-in into it and I can’t believe I’m the only one who thinks it’s a waste of money and time.
 
I’d just really like to know who’s behind it and who is supporting them in this. If you think this is a worthy cause, please explain why.
 
If you think it’s nonsense, why is it still happening? That’s all.
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