Letter To The Editor: Where Discoveries Are Made Is Most Ideal

By JJ MAIER
Los Alamos
 
The only “brand” I can accept for my home town is the one the community voted for ages ago, “Where Discoveries Are Made.”
 
Having been in marketing in various forms for years, this is the only one with unlimited opportunities for “selling” the community/region to visitors who’ve never been lucky enough to come here.
 
The others are pedantic and too big a.
 
I wholeheatedly agree with Chris Weaver! This seems a great way to throw away some on something that is a total waste.
 
To those who don’t like “Where Discoveries Are Made,” ask them how long they have been here, why they are here, and what they like most about the place/people.
 
If there aren’t some “dsicoveries” there, then they’re brain dead. Seriously.
 
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