Why just exponential? Super exponential would be even better. That’s a proper term, and I know what it means. I must be so smart. As Mike Lippiat suggested http://www.ladailypost.com/content/letter-editor-exponentially-ineffective (the best on the subject so far, IMO), trying to sound “smart” isn’t attractive, but using the word in this meaningless way sounds moronic, rather like Hollywood sci-fi nonsense.
The grammar is wrong. “Live exponentially,” oops, “Live exponentially!!!” is not descriptive, it’s a directive. Live in the exponentially decaying attractiveness of Central Avenue? As has been pointed out, the word usage is suspect. What does it mean to “live exponentially?”
Many phenomena are exponential in nature, such as the decaying real value of our savings accounts, the growth of viruses, bacteria, and cancer cells in the body, the percentage of wealth held by the top 0.1 percent, and the magnitude of global warming. The growth phenomena can’t continue forever, or course, but the decay can.
But what has any of this to do with attracting tourism or residency? While “where discoveries are made” is a reasonable description of LANL, and obliquely of the professional activities of many local residents, it doesn’t suggest anything that would be attractive to outsiders.
It seems to me that we should be advertising attributes that are or could be attractive to two distinct groups: retirees and tourists. For retirees, the quiet, clean air, safety, existence of the hospital/medical center, public transport, public Olympic and therapy pools, internal and external trail systems, senior centers, library, and so on. For tourists, a convenient home base for the various relatively nearby outdoors and cultural destinations. A first-class, inexpensive, attractive RV park might be a good investment, especially now that we have one-stop shopping at Smith’s. For both, the ski hill if snow can be effectively manufactured. The oft-mentioned zipline concept could be explored. Neither “exponentially” nor “discoveries” suggest either the positive existing or the possible.
How about keeping “where discoveries are made” with, or as a subtitle to, an attractive byline such as “gateway to northern New Mexico” or somesuch? With half of it fixed we could then have a lively public debate about what the other half should be, rather than doling out a quarter of a million dollars to have something not just objectionable, but likely detractive, shoved down our throats.