At first sight, the new sign and banner at the White Rock library provoked the thought “nice ads”. Bond supporters really upped their game!
Further inspection revealed no advocacy — just the county logo. Turns out they aren’t ads at all, but part of a $35,000 “outreach” campaign funded by the county. This is apparently normal, if a bit upscale.
The last time a similar election was held in 2011 — for a leisure pool — the county devoted $18,000 for outreach, though at that time it was dubbed “public information costs”. The idea? Publicize the election in a manner that doesn’t advocate either a yes or no vote.
Presenting attractive graphics while neglecting to mention the total cost or the bond amount might, however, accidentally look a little biased.
So when you see these presentations, don’t make the same mistake. They’re not ads.
And Just For Fun:
Googling “outreach” included this from Merriam-Webster: “to get the better of by trickery”.
What? Who ever heard that before? So off to Moby Thesaurus and what’s the first entry? Bamboozle.