Mandy Marksteiner and Patrick Brenner team up to instruct a four-part course on the secrets of optimizing your website for search engines. Courtesy photo
One of the best ways to grow your business is to make it easier for customers to find you online, just by typing in a word or phrase.
Search Engine Optimization increases the odds of potential customers finding your website, by bringing your site to the top of search results. Patrick Brenner and Mandy Marksteiner, two local marketing professionals, will team up to instruct a four-part course where you will learn the secrets of optimizing your website for search engines. (http://www.edj.ink/seo/)
The class is 7-9 p.m., Tuesday Aug. 9, 16, 23, and 30 at the Chamber of Commerce conference room. The class series is $1,500 per student. Visit the EDJ ink Facebook page to get a discount offer (https://www.facebook.com/edj.ink/?fref=ts).
The goal is to provide local businesses with the tools necessary to increase their business websites visibility on search results using primarily Google. You’ll find out how to research the best keywords to use, where and how to use them in your website and how to write content that will naturally attract your target customers.
Before the first class begins, every student will receive a private consultation with both Brenner and Marksteiner, and they will receive another consultation after the class has ended. During the initial private consultation with Brenner, he will sit down with you in front of a computer to make sure that all of the technical problems that you may face are resolved before the class begins. That way you will enter the class ready to learn and ready to put all the information to immediate use.
During the first private consultation with Marksteiner you will brainstorm ideas for website content that will go on the site, and find the best ways to describe your products and services. With this information at your fingertips you can choose the best search terms possible.
Patrick Brenner is the owner of the local printing company EDJ ink and has built his company using SEO techniques. His website is http://www.edj.ink/.
Mandy Marksteiner is a copywriter and content marketing strategist who helps her clients drive traffic to their sites with articles and online content. Her website is www.mandymarksteiner.com.