LAHS Senior Thalia Moraga Wins Second Place In National Social Media Marketing Challenge

LAHS senior Thalia Moraga won second place in the Student Publishers National Social Media Marketing Challenge for DECA students. Courtesy/LAPS

LAHS News:

Los Alamos High School (LAHS) Senior Thalia Moraga won second place in the Student Publishers National Social Media Marketing Challenge for DECA students. 

Moraga will receive a $1,000 travel stipend to attend the DECA International Career Development Conference (ICDC) in Atlanta, Georgia where she will be recognized for her accomplishment during the Grand Awards Session at the conference.

Over 1,400 high school DECA students participated in the marketing challenge, including nine LAHS DECA students. Participants in the challenge completed six rounds in the Student Social Media Simulation program, “Mimic”. Students completed three rounds of simulated social media postings for BUHI Bags and three rounds of in-depth analysis of their postings.

As part of the simulation program, students select to “post” promotional information regarding BUHI Bags on any combination of six social media platforms including Facebook, Twitter, Instagram, Pinterest, LinkedIn, and YouTube. 

Students write their own content and create their target market audience based upon customer characteristics, weekly marketing goals, and memos from their marketing supervisor. The simulation uses an algorithm to determine the impact of each posting, including revenue generation, conversions, engagements, and impressions. Participants with the top three scores from the six rounds are invited to attend the ICDC conference and given travel awards to cover the cost of travel.

LAHS Business Education teacher and DECA Advisor Dr. Sharon Hurley commented, “Thalia is an amazing student who is incredibly talented. She has a natural ability to create social media marketing postings that draw consumers’ attention and generate the desired consumer response. Throughout the fall semester of our Marketing and Social Media class, Thalia created content that consistently generated revenues and high engagement in our simulation platform.”

The simulation platform used in the competition is the same program used in the Marketing and Social Media course taught at LAHS.

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