Governor Announces New Ad To Combat DWI

Don’t drink and drive … period. Courtesy photo
SANTA FE Gov. Susana Martinez has unveiled a new TV ad to fight DWI in New Mexico reminding New Mexicans that there is no excuse making it okay to get behind the wheel after drinking alcohol.
Martinez also announced the start of 100 Days and Nights of Summer – an increase in law enforcement presence to crackdown on DWI and other dangerous driving habits on New Mexico’s roads and highways.
“There are absolutely no excuses for driving drunk – not only do you put your own life in danger, but everyone else on the road,” Martinez said. “I will not stop fighting to end DWI, it’s 100 percent preventable. Everyone needs to make the right choice before they get behind the wheel.”
The new ad is available online here. It features a number drivers who have clearly been consuming alcohol giving State Police excuse after excuse for why they made the decision to get behind the wheel drunk – such as only having one glass, living close, only drinking beer, and that it was a couple of hours ago. All of the excuses are examples that law enforcement officers hear during traffic stops.
The 100 Days and Nights of Summer operation will run June 23 through Sept. 29. So far this year, there have been 43 alcohol-involved fatalities – a decrease of 43 percent from the same time last year.
“As New Mexicans, we need to end this menace. New Mexico law enforcement is doing their part preventing drunks from driving on roadways, boating on our lakes, traveling to campsites, or off-roading in all-terrain vehicles. They are making arrests everywhere. Please do you part by not drinking and driving,” DPS Secretary Scott Weaver said.
“If you’re going out drinking, make sure you have a plan,” NMDOT’s Traffic Safety Director Franklin Garcia said. “Drunk driving is devastating families across New Mexico – it has to stop. At NMDOT we’re committed to working with our partners and law enforcement to get drunk drivers off our roads and highways.”
Governor Martinez has made fighting DWI a priority in her administration. In 2016, the Governor enacted legislation that increased penalties against drunk drivers to some of the toughest in the region. The administration has also launched a campaign aimed to stop servers and establishments from over-serving alcohol. In addition to the crackdown on DWI offender absconders, Governor Martinez also announced a court monitoring program that placed citizens inside courtrooms in six counties to shed light on how DWI cases are handled.