New Mexico Girl Scouts Adapt To COVID-19 Curveball With Technology For Contactless Cookie Sales Feb. 8-March 21

Annual Girl Scout Cookie Program runs Feb. 8-March 21. Courtesy/Girl Scouts of New Mexico Trails

New Mexico Girl Scouts holding up drive-thru cookie booth sign. Courtesy/Girl Scouts of New Mexico Trails

Girl Scouts CEO Rebecca Latham

GIRL SCOUT News:

Albuquerque —Today, Girl Scouts of New Mexico Trails kicks off the 2021 Girl Scout Cookie season with a cutting-edge approach powered by the tech sector’s biggest players.

In addition to the Digital Cookie® platform, which launched in 2014 for online ordering, Girl Scouts in New Mexico will now use Amazon Alexa, Google Voice, and the food delivery service Grubhub, to get their trademark cookies into the hands of hungry customers.

Beginning today, cookie cravers can order online directly from a troop in their community by entering their zip code in the Cookie Finder at NMGirlScouts.org or sending a text with the word COOKIES to 59618. Amazon Alexa and Google Voice users are also able to find cookies by enabling the Girl Scouts skill and saying, “Ask Girl Scouts to find cookies near me.”

For customers not ready to leave the house, Girl Scouts and Grubhub have teamed up to deliver cookies directly to locations in the Albuquerque Metro area beginning Feb. 20. Girl Scouts will receive the orders via the Grubhub app, then package the cookies and handoff to the drivers who will drop off the cookies directly at the customer’s door.

“America’s entrepreneurs have paved the way by adapting and taking their operations online,” said Girl Scouts of New Mexico Trails CEO Rebecca Latham. “The Girl Scout Cookie Program is the nation’s leading entrepreneurial program for girls, and there is no challenge too tough for our New Mexico Girl Scouts.”

Not everything about the Girl Scout Cookie sale is going high tech, but there are noticeable changes in how New Mexicans can expect to get their cookies this year. Gone are the traditional booths with excited little girls huddled outside of neighborhood grocery stores, and cookie seekers likely won’t have the opportunity to hear a Girl Scout make her sales pitch by ringing their doorbell. Instead, expect to find drive thru booths in commercial parking lots and a door tag order cards that bear the promise of contactless delivery the following week.

“Our Girl Scouts are finding really creative ways to meet their goals,” said Latham. “By mirroring some of the tactics they’ve seen small businesses use in the past year, they already know that contactless delivery and curbside pickup are the best ways to ensure a safe cookie season.”

How to Safely Purchase Girl Scout Cookies This Season

The Girl Scout Cookie Program runs in New Mexico Feb. 8 through March 21, 2021. Consumers can support Girl Scouts by purchasing cookies in the following ways:

  • If you know a registered Girl Scout, reach out to her to find out how she’s selling cookies in ways that meet local and state safety protocols.
  • Enter your zip code into the Girl Scout Cookie Finder at www.girlscoutcookies.org to purchase from a local Girl Scout troop online for shipment to your door or to donate cookies to Roadrunner Food Bank of New Mexico or New Mexico Blue Star Moms.
  • Text COOKIES to 59618 (message and data rates may apply. Text STOPGS for STOP, HELPGS for help) to be directed to the online Cookie Finder.
  • Enable the Girl Scout skill on your Amazon Alexa or Google Voice and use the command, “Ask Girl Scouts to find cookies near me,” to be directed to the closest drive-thru booth in your area.
  • Use the official Girl Scout Cookie Finder app for free on iOS or Android devices to find socially distant or contact-free cookie booths if they are available in your area.
A Girl Scout Brownie delivers cookies safely wearing a face mask. Courtesy/Girl Scouts of New Mexico Trails

Beginning Feb. 20:

  • Visit www.grubhub.com/food/girl_scouts to order via contact-free delivery from Grubhub in Albuquerque.
  • Look for drive-thru booths in commercial parking lots to safely purchase Girl Scout Cookies from a troop in your community.
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