‘First Lady Of Cumbia’ La Yegros Performs Nov. 5

Argentine singer, rapper and songwriter La Yegros. Courtesy/NHCC

NHCC News:

ALBUQUERQUE – Argentine singer, rapper and songwriter La Yegros will perform at the National Hispanic Cultural Center at 8 p.m. Saturday, Nov. 5 in the Albuquerque Journal Theatre.

Tickets are $12, $17 and $22, with a $2 discount for students, seniors and NHCC members, and are available from the NHCC Box Office, at 505.724.4771, or at www.nhccnm.org.

The event, part of the Center’s New Latin Music Series and Festival Chispa, is presented in partnership with Avokado Artists.

While La Yegros now lives in Buenos Aires, where she has been a powerful presence in the underground music scene for many years, her family comes from the rural rain forests of northern Argentina, bordering Brazil.

Her music is an explosive combination of the urban and the folkloric: tropical rhythms blend with Argentine folk, reggae, dancehall, sou, and Arabic music, while chamamé dub mixes with funky coplas and cumbia raps. Chamamé originated in the rural culture of northeast Argentina, an area that attracted numerous settlers from Eastern Europe. It merged the music of these immigrants with local music and African rhythms, and attracted wider attention in Buenos Aires in the 1950s, when many of them moved to the city.

La Yegros received classical conservatory training in music, and made her professional debut performing before thousands with experimental theatre troupe De La Guarda. Her album Viene de Mí, released in 2013, made her a sensation on the global radio and club scene, and led to tours throughout Latin America, Europe, northern Africa, and the United States. With South American flair and a global mindset added to her vibrant sound, unique voice, and larger-than-life stage presence, she has become known as the “First Lady of Electro-Cumbia.”

National Hispanic Cultural Center is dedicated to the preservation, promotion, and advancement of Hispanic culture, arts, and humanities, and is a division of the New Mexico Department of Cultural Affairs. 

If you would like more information about this book reading or other events at the NHCC, call Rebecca Avitia at 505.331.6225 or e-mail rebecca.avitia@state.nm.us.