Del Norte Credit Union, Northern New Mexico’s hometown financial co-op, invited Los Alamos residents to join them in setting the world record for most people to yell, “Where Discoveries Are Made!” The idea was simple. Gather as many people as possible on the corner of 15th and Central where the county logo has been painted on the pavement. About 250 individuals were documented as participants and the record was set. Next year, DNCU and the community will seek an official record to break this year’s world record in the Guinness Book of World Records.
“We are still reliving the energy and excitement from the event,” said Kim Currie, vice president of Marketing at Del Norte Credit Union. “It was truly remarkable to gather so many people at the same place and time—and of course the chance to celebrate our wonderful community.”
The “Discoveries” brand, launched by the county and community partners, is designed to strengthen the community experience and attract more businesses, talent and visitors to Los Alamos. Consultants HK Advertising and The Idea Group of Santa Fe are sharing how local residents, businesses, and organizations can participate with “Discoveries” via the newly formed Discoveries Action Team. The tagline, “Where Discoveries are Made,” truly captures the essence that Los Alamos cultivates curiosity and creates “aha” moments. Discoveries are made daily, today and historically in their past.
“It’s exciting to see community members embracing the ‘Discoveries’ mindset and working together to make Los Alamos a better place to live, work, play and stay. The world record attempt by Del Norte Credit Union is a great way to show that Los Alamos is truly united behind “where discoveries are made,” said James Glover, partner with The Idea Group.
Los Alamos ChamberFest is a community event that gives local chamber businesses the opportunity to showcase their products and services with great entertainment and fun for the entire family. For more information on Los Alamos ChamberFest, visit their website at LosAlamosChamber.com.
About Del Norte Credit Union
Chartered in 1954, Del Norte Credit Union is dedicated to helping its members achieve their financial goals by being a trusted source of unbiased financial advice. Today DNCU serves more than 48,000 members throughout New Mexico.