Discoveries Action Team Meets July 18; Hears Progress Reports From Project Champions


The next monthly meeting of the Discoveries Action Team (DAT) is 11 a.m. to 12:30 p.m. Thursday, July 18 in Council Chambers, inside the Los Alamos County Municipal Building, 1000 Central Ave.

This month, the meeting will focus upon updates from the champions about various projects in progress within the Place-Making and Place-Marketing subgroups.

New members interested in joining the team are invited to come to the meeting. Participants are asked to bring their own lunch.

Some of the projects in progress are: 

  • Marketing a Discovery Trail for Los Alamos that highlights our assets and our connectivity to other attractions nearby such as Ghost Ranch;
  • An Indoor Mercado called “Little Shops” where residents and visitors can gather, and vendors can set up small shops; and
  • A large photo of an historic theater in Los Alamos for placement in the downtown area, similar to the “Big House” photo mounted on the wall of the office building near the Romero Cabin.

These are just a few of the initiatives being driven by volunteers on either Place-Making (enhancing Los Alamos experiences) or Place-Marketing (promoting Los Alamos experiences) subgroups.

The Discoveries Action Team is open to all County residents, businesses and organizations. Members are “champions” for the brand which incorporates the mindset that Los Alamos is a place that cultivates curiosity and creates aha moments and is represented by the brandline “where discoveries are made”. They share a desire to improve Los Alamos amenities and offerings, and communicate these benefits to future residents, businesses and visitors.

The team meets the third Thursday of each month from 11:00 a.m. to 12:30 p.m. at various locations. To receive future meeting notices and DAT updates, visit the Subscribe to Newsletters link at and check the box to be added to the Discoveries Action Team monthly e-mail distribution list.

The Discoveries branding initiative is designed to strengthen the reputation of Los Alamos and provide a place for community members to collaborate to make Los Alamos a wonderful place to live, work, play and stay.

Discoveries Action Team goals include:

Enhance the Los Alamos “Discoveries” experience;

Promote what makes Los Alamos unique;

Create a network of community ambassadors; and

Market together with a unified voice and shared message.